What to Look for in a Web Design Company

Monday, October 3rd, 2011

When you finally decide to have a website designed for your business or organization there are many factors that you will want to look into prior to choosing a web design company to suit your needs. You want to know you have made the right decision and that often means that you have to take a step back and consider what it is you need, what you want and what the actual plans are for the website. While your business or organizational website is an extension of your brand there may be different plans for the site in terms of what is actually expected from it. You should treat your website as if it is one of the members of your sales team making sure that you have taken all the necessary steps to assure its success.

So what are the most important things to look for in a web design company? Well, that depends largely on what the plans are for your business website. Here’s a look at a few steps you can take to assure you have found the right web design company for the job at hand.

The Portfolio of a Web Design Company

Begin by looking at the website of the company you are considering. Is the company website similar to something you would want for your own business website? Consider quality of the design, the user friendliness and the various design aspects that draw your attention. If there are particular aspects of the site design that you like, consider looking at the portfolio of the web design company to see if those same aspects carry on in their other works. If you aren’t impressed with what you are seeing, move on to another company.

Contacting Real People at a Web Design Company

Another thing to consider when deciding who will design your business website is whether or not you will actually be able to talk to anyone throughout the process. A good web design company will provide you with direct access to speak with the project managers, web designer or developer as needed to assure that all aspects of the site design go forward without a hitch. If the website of the web design company that you are considering doesn’t have a contact telephone number there could be some problems that you aren’t aware of. The company may be only working on a part-time scale or they may employ only contract designers overseas which can lead to communication barriers along the way.

The Importance of SEO

If you look up the company name or other SEO keywords related to the web design company are they showing up in the search engines. SEO is a vital part of the success of a website but it shouldn’t be the deciding factor in whether or not you choose a particular web design company. If you are particularly happy with the work of a company, ask them if they incorporate SEO into their site designs and what steps they take following the design phase to help you market your site. While you can always hire an outside unit to provide SEO and marketing of the site once the design is done, it often easier to work with a web design company that incorporates SEO into the overall plan for a successful launch.

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