What Keeps Your Customers Coming Back?

Friday, June 24th, 2011

If your website is one that actually enjoys large amounts of traffic as the result of SEO then you are one of those lucky one’s who has likely put forth the time and effort to attain this common goal. However, if your website doesn’t keep customers coming back for more then chances are it’s lacking somewhere along the way. This may be a lack of SEO, a lack of user friendliness or a lack of communication on your part. Either way, what keeps your customers coming back is up to you to determine and to bank on for the future.

If you’re not sure what keeps your customers coming back, consider talking with the repeat customers about their reasons for choosing your website over others. If you don’t have this type of direct access, consider a survey offering on the site to make some determinations about the user friendliness of your website and also to determine what you can do better. Remember that every website is a work of art and that your work here is never, ever done!

If you haven’t updated your content recently then there’s a large chance that you are missing out on potential customers and also that the search engines could be neglecting to crawl or index your site. If you’ve got a blog, remember that fresh and new content is the key to keeping your customers coming back for more. Fresh blog content is also crucial to the search engines. Consider discussing a new product launch, product reviews, or a major happening in the industry.

If you don’t have a company blog or your website does not allow for easy product description changes, updates and other content changes on the fly, consider Advantage Media custom content management system solutions. A content management system (CMS) allows you to make vital content changes and additions to content on the fly using an easy to operate point-and-click method.

Another thing to consider in keeping your customers coming back for more is whether or not you have built a social media presence. Social media is everywhere these days, Facebook and Twitter have taken the world by storm and infiltrated every type of industry from the medical world to factories, social media is literally everywhere and it’s where you should be too. If you aren’t reaching out to your customers via a Facebook page or Twitter or preferably both then you are missing out on great opportunity to reel them in hook, line and sinker.

If you haven’t already built a social media presence or if you need help customizing your Facebook or Twitter accounts to take on the look and feel of your business website, Advantage Media can help you customize your social media presence and effectively promote your company or brand. Contact Advantage Media for information about leveraging social media and social networking sites to gain online traction for your company and to keep your customers coming back for more.

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