Was Your Website Designed with SEO in Mind?

Wednesday, July 6th, 2011

Millions of people and companies are starting websites in an effort to build an internet presence for one of many reasons such as to sell products or services, to market themselves, to socialize or to voice their opinions. What many people don’t realize is that in order to stay ahead of the competition a website must be designed with SEO in mind, otherwise a world of website changes and adjustments may need to be made along the way to better accommodate a site for search engine optimization. If you aren’t sure what it means to have a website designed with SEO in mind, consider the following tips and make sure to discuss these practices with your web development company prior to developing your next website.

Consider the Long Term

Is your website ready for a long term internet presence? It’s important that you plan for the future of your website when you develop the site. For instance, if you are planning on adding daily content, you should consider having your web development company implement a content management system that will allow you to effectively organize and manage the content that is added to your site on a daily basis for many weeks, months or years to come.

Less is More

Although it’s important to have a variety of content and content that is well optimized for search, for visitors to a website, less is actually more in many ways. A website should have the content that the user is looking for in a way that allows them to see it simply and easily. Don’t overload the visitor with tons of things going on on a page. Make sure that the visitor does not have to search for a shopping cart if the site is to sell products, if you are offering a sign up for a particular newsletter or other information, make sure that the visitor doesn’t have to jump through hoops in order to find the way to sign up. Keeping the site simple and easy to understand will make it more appealing to the visitors by providing them with what they want when they want it.

Don’t Forget a Call to Action

Critical to the success of your website are the calls to action that are provided and the effectiveness of these calls to action to evoke a response from visitors. In the online world, website visitors must be told exactly what it is that you want them to do on the site. For instance, if you are selling products, make sure that the site uses appropriate terminology such as “purchase this now” or “buy now” or some other appropriate action that will tell the user that you want them to purchase a product.

The call to action should be clear and concise. Additionally, the call to action should link the visitor to a landing page that will help them to complete the conversion process. Whether it’s a sale in which the call to action links to a shopping cart or a sign up in which the call to action links to the registration form. This entire process should be streamlined so that the visitor can convert quickly and easily into a customer.

Keyword Usage

Throughout the life of your website you will need to effectively use keywords that are going to keep your site noticed in search. Keywords are vital to the success of your SEO campaign and they are ever changing. Customer search tends to change, people change and ideas change along the way so it will always be important to update and stay on top of the latest keyword research as well as to update content to reflect these changes over time. Consider primary keywords as well as secondary keywords and phrases that will be used to keep your site visible in the search engines.

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