The Pros and Cons of Custom Website Design

Wednesday, September 21st, 2011

When it comes time to have a website developed you have two very distinct options to choose from—template driven designs and custom designs. Of course each of these methods have their own advantages and disadvantages including differences in cost, time to develop and appearance so how do you choose? Here’s a look at the pros and cons of custom website design.

Advantages of Custom Website Design

Custom website design has many different advantages depending on the level of time you have to spend on the design of the site as well as the overall budget of the site. Here’s a look at some of the most significant advantages of custom website design:

*Custom designs are all yours, they are unique and memorable and cannot be used by other sites because you own the rights to the design.

*Custom website designs are flexible and can be altered or changed to meet the very individual and unique needs of your business rather than your business having to meet the pre-designed needs of the template.

*A custom website design is an extension of the uniqueness of your brand, it sets the stage for your brand and can accommodate your brand 100%

*A custom website design can be built from the ground up with every aspect of the design being focused on SEO and the development of a site that is both user friendly and search engine friendly at the same time.

Disadvantages of Custom Website Design

Because a custom website design takes more time, more skill and more minds to create there are some minor disadvantages to custom website design:

*Custom websites cost more to design because you have to have a graphic designer and web developer work to create the unique design from scratch.

*Custom websites take longer to develop because everything has to be designed and developed from scratch. Not all custom websites take a lot longer than a template based design to work with because often times you will spend more time attempting to customize a template to meet your needs when it may be easier to just start from scratch so this possibility can go both ways.

*Custom designs that start with a standard template and make attempts to change and alter the template to meet custom needs are limited as to the level of change that can be made. Some templates will not allow for adequate change which can increase overall development time.

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