Social Media Marketing to Attract Customers—Are You Doing It?

Friday, July 29th, 2011

Although every online business is interested in achieving fame and fortune, increasing brand awareness to a point in which customers just flock to the site and make purchases but are you doing the right things to assure your successful fame and fortune online?  Social media marketing is just one of many ways that businesses can effectively attract customers and establish a reputation that keeps customers coming back for more.  Yet while many businesses have realized the need for social media interaction, an alarmingly high amount of these same businesses aren’t taking part in social media or are not interacting effectively.

Social Media Marketing: What is it and Why is it important?

Social media marketing is a growing approach to online promotion that helps businesses to reach a number of social networks and other social media platforms.  The purpose of social media marketing is to reach a massive volume of potential customers with the company’s promotional message.  Businesses can establish a connection and build relationships targeting various groups in social networks which can be a very profitable long term approach.

Social medial marketing is important because it’s what people are doing and it’s where the customers are today.  By contributing and taking part in social media interaction, businesses are able to express themselves on a more personal level, share opinions and build relationships that will foster long term customer retention.  It’s a profitable option for companies to lure customers in and ultimately win them over—for free!

What Can A Company Get Out of Social Media Marketing?

If you’re not already on the social media marketing bandwagon, here’s a look at some of the things your company may be missing out on:

  • Increased traffic to the company website:  social media marketing can help to drive customers to a site
  • Improved branding: social media marketing builds brand reputation through increase exposure through various media outlets
  • Increased conversions: social media marketing, when done effectively, can increase conversions

Advantage Media Social Media Marketing

If your business is not already leveraging the benefits of social media marketing to it’s advantage, consider Advantage Media to help you integrate a social media plan with your existing marketing campaign.  In today’s market, social media marketing provides an efficient way of promoting a business and building brand reputation online and reaching potential customers across the world.  Contact us to learn how Advantage Media can help you get on the social media marketing bandwagon.

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