On Page Factors that Will Increase SEO Success

Wednesday, August 17th, 2011

While you probably already know that there are literally hundreds of factors that figure into the ability of a webpage to rank well in the search engines, are you familiar with the ways that you can almost immediately increase your SEO success?  Certain on-page ranking factors contribute quite significantly to the ability for a webpage to be highly ranked for its keywords and phrases.  Here’s a look at some on page SEO factors that you can work on to boost rankings.

Start from the Top

The URL structure can make or break the chances of a webpage to rank well.  The most common problem that we see over and over again is the use of a CMS (content management system) that automatically generates URLs with endless strings of letters and numbers as well as various parameters (ie. !#%$ etc).  To get around cluttered URLs, consider cleaning them up and keeping them as close to the root folder as possible to increase SEO success.  Additionally, if you do use a CMS that generates random URLs, consider discussing the ability to enter your own URL as part of the CMS options with your developer.

Headings and Headlines

While these are not the same thing they do serve a similar purpose.  Headings can be used to highlight keywords and the subject of a webpage and headlines can do the same thing.  In addition to making it easier for the visitor and the search engines to “read” what a site or webpage is about, headings and headlines provide the perfect place to slip in some long tail keywords along the way.  Additionally, you might consider using a bold font type for other vital information and keywords throughout a  page to increase the ability to rank well in search.  Adding some bold font should only take a few seconds and can offer a subtle but good change in ranking factor.

Don’t Forget the ALT Text

Every website and webpage is loaded with images  but the search engines can’t “read” these images the way the human eye does.  How does a search engine know that an image is relevant to the page and if the search engine doesn’t know the image is relevant how can that image help you in SEO?  First, the only way that a search engine knows that an image is relevant is by reading the ALT text of the image so always be sure to provide this if you want images to mean anything.  Additionally, the way that you name your image files can also make a world of difference in search so make sure you are naming image files something relevant to the topic of the page.  Second, you are taking the time to add the images to the page so why not take the time to allow the images to work for you and rank in search by adding the ALT text?

Meta Tags and Titles

The old saying, never judge a book by it’s cover, doesn’t apply very often for most people online.  Make sure that the title of your webpage is carefully chosen and configured to provide optimal SEO success as well as to draw the visitor in.  The title tag is what searchers see when your website or webpage shows in the SERPs so make sure that the title is informative, interesting and accurate.  One of the worst things you can do for SEO is to give your webpage a title that is inaccurate—this will leave visitors disappointed in both your and the search engines and should be avoided at all cost.  Additionally, adding meta descriptions that are informative, catchy and keyword rich can also increase your ranking factor.

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