Avoid These Web Design Mistakes

Friday, June 17th, 2011

Small business and large corporations alike tend to suffer greatly when poor web design steps into the picture. For a business owner, especially a small business owner, the central point of all business happenings, the hub of the business is the website. It’s your website that is the central point of all marketing and branding for your company and therefore, the design is vital to the overall success of your business. Here’s a look at some web design mistakes that no small or large business owner can afford to make.

Navigational Mishaps

If you visit your website, do you know how to find what you are looking for? If you can’t even find what you know is there, consider how much trouble your visitors will have. Poor navigation can make it difficult for visitors to find what they came to your site for and they may even bounce right out and move on. At this point you have lost a potential customer, all because of your navigational structure.

If you don’t have good navigation on your business website then you may lead potential customers to believe that your business itself is just as unorganized. Avoid making mistakes with your website navigation when coming up with an initial web design and if you find potential problems with your website navigation consider making changes and fixing the problems as soon as possible.

Keep Calls to Action Clear and Concise

If you have a website that does not have clear and concise call to action then chances are your visitors are not converting. One of the most common web design mistakes that many small business owners make is to not keep calls to action clear. When your visitor arrives at your site, every aspect of the website should have a clear and concise call to action that alerts visitors to what they should do…ie, call, email, click, purchase, etc.

Color Mistakes in Web Design

Another common web design mistake that is made and can easily be avoided is the way that colors and contrast are used. It’s safe to say that if you do not use appropriate colors that contrast well with one another then you may cause visual distraction to the user and ultimately could lose the visitor all together. Always avoid using text colors that blend with the background or make the text difficult to decipher. A visitor that has to strain their eyes in order to read or see information on a website will quickly turn away and may never come back.

When You Need Help with Web Design

If you’ve made any of these web design mistakes or you want to make sure you don’t fall victim to any of these poor design mistakes, consider Advantage Media web design services. Advantage Media can help you leverage all the best in web design and development so that your next website visitor is wowed by the presentation.

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